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Performance intelligence for athletes

Turn your data
into performance.

TRU 1% brings your training, recovery, races and debriefs into one place, analyses them, and helps you make better decisions — for mountain biking, running, cycling, surfing, motocross, skiing, golf, triathlon and more.

Founder story

Dean Lucas, founder of TRU 1%Dean Lucas racing a World Cup downhill run on rocky trailUCI Mountain Bike World Cup podium ceremony

Built by a racer, for athletes chasing the next 1%

20 years riding

10 years pro

World Cup podiums

I'm Dean Lucas. I've been riding mountain bikes for 20 years, and for 10 of those I raced professionally, earning multiple World Cup podiums and national championship titles.

At that level, the difference between a podium and the rest of the field is tiny. It comes down to the small things: how you trained, how you recovered, how your bike was set up, and where your head was on the start line. For years I had all that data spread across apps, spreadsheets and notebooks, and nothing that brought it together to tell me what to do next.

So I built TRU 1%. It connects your training, races, recovery and how you actually feel, and turns it into one clear next step. It's the tool I wanted throughout my racing career, now built for athletes and coaches in every sport.

Dean Lucas, Founder